It started as a social media post for Ritz Crackers: what if we made a kitchen utensil that would let you cut cheese and meet to the exact size of a Ritz? When we saw the response from fans of the brand we knew we had to make it for real, so we did. That lead to a cook book with perfectly symmetrical recipes, a holiday gifting station with custom cut wrapping paper, and even a cut out transit shelter ad.